The Full Yield is the only company in the U.S. that has validated a market-based, collaborative, flexible and scalable model for profitable health recovery. Leveraging the capabilities, expertise, and markets of a health plan, seven employers, a food retailer, three food service operators, and three food manufacturers, using our food quality-focused self-efficacy training, and with $5.5 million from Groupe DANONE and angel investors, we have demonstrated how to successfully and sustainably improve individual health, influence family, worksite, and community health, and develop new profit centers and marketing platforms for health insurers and provider, grocers, food service outlets, and food manufacturers.
Healthcare and health-related productivity costs are rooted in self-care, group norms, and economic security, not in the healthcare and wellness industries.
The United States spends significantly more on healthcare than other countries but has significantly worse public health. Not surprisingly, diagnosing and treating sickness is very different than staying well. The healthcare industry in the U.S. is expert at the former but we have no industry attending to the latter. And the healthcare industry’s expertise is predominantly in physical health, and in specialized, organ-specific health, rather than in health recovery and self-care.
Health—and health recovery—isn’t just about our bodies, it’s about our minds, our feelings, our behaviors, our beliefs, our values, our access to support, and what our families, friends, neighbors, colleagues, teachers, bosses, and grocers (among others) are doing.How do people become healthy? Traditionally (over most of our millions of years of human history), health has been nurtured at home and in communities because it requires learning how to take care of ourselves day in and day out regardless of circumstances and is influenced by diffuse factors which together create our environments and communities, our access to quality food and effective education, whether or not we have safe housing and safe places in which to be physically active, and whether or not our social groups value and model health-supporting choices and make those choices the repetitively obvious norm.
It’s time to turn our social determinants of health into forces for good health and profit.
The forces teaching us self-efficacy and supporting our health are weaker than ever: most of us are not learning how to feed and nurture ourselves well at home, at school, at work, or at hospitals and doctors’ offices.
Meanwhile, the market forces influencing our daily experiences are more powerful than ever. Unlike families and communities, companies selling us food, medicine, material goods and ideas are highly organized and super efficient; they have national and global infrastructures, dedicated research and marketing resources, and technologies more far-reaching than those families and communities can access. And they are (largely) unintentionally undermining our self-efficacy, health and productivity, and economic vitality and their own bottom lines.
Public health and self-efficacy can be achieved and monetized through collaborative design and operationalized integration across businesses, industries, and markets. That’s where we come in.
With our partners in the healthcare and food industries we create strategic, integrated, incentivized, accessible, affordable, scalable, and profitable solutions for health improvement among individuals and their social networks within and beyond worksites, clinical care sites, and retail outlets.