Vision

A healthier nation:
Collaborating to bring better food to all

Our vision is a healthier, more informed nation reaping the benefits of a diet rich in high-quality foods. Our collaborative model is designed to enable:

• Members to experience such a profound improvement in subjective and objective health measures that they sustain a lifelong commitment to choosing health-supporting foods.
• Employers to realize savings on total short and long-term healthcare costs, including improved productivity and decreased absenteeism.
• Food Retailers and Manufacturers to satisfy consumer demand for healthier, fresher, more convenient foods and more effective storewide nutrition education.
• Health Plans to offer an exclusive and best-in-class program that can reduce not only medical risk and related costs but also lifestyle-driven costs (which represent 75% of total healthcare costs).
• Provider Groups to better serve patient populations diagnosed with—or at risk for developing—chronic lifestyle-driven disease while achieving improved outcomes measures.
• Government to leverage a breakthrough and measurable model for addressing a key component of the healthcare crisis by incenting the creation, promotion and purchase of health-supporting foods.